ABOUT US
Inspired by Nature and Guided by Heritage
At Floraison Design Co., our mission is more than just a statement – it's a passion. We're on a journey to share exquisite artistry with the world by celebrating a rich cultural heritage, empowering the artisans, and preserving traditional techniques. Our commitment is unwavering, and our dedication to excellence shines through in every handcrafted home good we sell.
We took inspiration for Floraison as our company name and our logo from the exquisite beauty of nature with its array of colors. Everywhere you look—life is in bloom. Floraison draws inspiration from having seen the passion my mother had for her business venture in India, which subsequently blossomed into a full blown idea for an online business inspired by my deep connection with the Kashmir Valley in India.
Meet the Founder
Hi, I’m Reena Soni
Created from lived experience. Led by purpose.
Entrepreneurship wasn’t my first inclination until a college alumnus highlighted the diminishing financial prospects of traditional artistry.
Skilled artisans, who had previously sustained themselves through their craft, were facing an uphill battle competing against mass-produced items. This revelation ignited a passion within me. It dawned on me that if I could recognize the worth of art, there were others who could too, provided they found the right audience.
My mission is to serve as the bridge that connects artists with those who genuinely appreciate and value their work.
Hey
What Sets is Apart
What sets us apart are the unique qualities that define our products:
Authentic Crewel Embroidery Craftsmanship
Our crewel embroidery products go beyond mere decor; they are true reflections of Kashmiri craftsmanship. Each piece is a living testament to generations of skilled artisans who have dedicated their lives to perfecting the art of embroidery
Time-Honored Embroidery Craftsmanship
The pillow covers and wall hangings in our collection are more than just textiles, they're stories woven with intricate and time-honored embroidery techniques. These skills are coming through generations, showing the artistic skill and dedication in each piece.
Elegance in Paper Mâché
Our collection of paper mâché display items is a testament to exquisite craftsmanship. Carefully selected, each piece features uniquely beautiful designs created by top-quality artisans. These intricate creations are not just products; they're expressions of art that grace your living spaces with sophistication.
The core principles and beliefs that guide our business
We are committed to responsible and ethical practices –We intend to actively work and strive towards ethical sourcing practices
Responsibly Sourced": We source our materials and products in a responsible manner
Sustainably Produced": our products are environmentally sustainable in the production process.
Conscious Sourcing": we are thoughtful and considerate in sourcing materials or products.
Mindful Production": we carefully consider ethical and environmental factors in the production process.
Socially Responsible Sourcing": we are committed to social responsibility in our sourcing practices.
Environmentally Friendly": we focus on the product's reduced environmental impact
Fairly Produced": We are committed to fair labor practices
Committed to Improving Practices": we are dedicated to ongoing improvement in ethical and responsible sourcing.
